“It is our duty to concentrate all your influence to make popular that which is sound and good, and unpopular that which is unsound” Joseph smith What this quote is trying to say is that if you want to be popular or you are that's good. Although you should be known for doing something good. An example of being popular for doing something bad is if you fight the toughest kid in the school and you win people know you as cool. And soon you began to get popular and known. But why be known for something bad ? that is what this quote is trying to say. Is be popular by doing something good .